National Basketball Association (NBA) has come out with a huge announcement: DraftKings and FanDuel have become its official sports betting partners as part of a multi-year arrangement.
This effectively grants them the right to incorporate NBA’s official logo and assets on their respective sports betting platforms, including league marks and data. On top of that, both companies will sponsor the NBABet Stream show you can tune in via the official NBA TV app, displaying NBA content and notable game highlights.
As of right now, FanDuel is recognized as one of the leading sportsbooks in the US iGaming market. Apart from being the US bettors’ go-to choice, the bookie also offers a wide selection of risk-free bets and welcome bonuses people can take advantage of using the Fanduel promo code, as well as enjoy several seasonal promotions and player rewards.
In the months ahead, FanDuel will enjoy the privilege of being the exclusive presenting partner to be making an appearance in the NBABet Show, airing each Monday night on NBA TV. Should they choose to, the deal allows the fans to enjoy the benefit of having FanDuel odds displayed straight on the NBA’s official website.
DraftKings has established its brand by running daily and weekly fantasy sports contests in which players draft a fantasy team and watch it rack up points over time. The platform offers lucrative payouts with a minimum deposit of only a couple of dollars. The majority of US states consider this to be a game of skill rather than a form of gambling.
The company’s business relationship with NBA dates back to 2019. As of November the 5th, 2021, DraftKings will be the exclusive presenting partner of NBABet Stream, where the viewers can sink their teeth into various forms of sports betting and daily fantasy content.
Scott Kaufman-Ross, senior vice president and head of gaming at NBA, holds NBA’s new official sports betting partners in high regard. He believes both of these companies make for incredible partners to be working with, each coming from a place of market leadership. Moreover, as he pinpointed, DraftKings has demonstrated a clear commitment to producing quality content, embarking on a journey that merges the worlds of media, entertainment, and betting.
Ezra Kucharz, the chief business officer at DraftKings, is enthusiastic about the start of the new NBA season. In the same spirit, he noted the engagement of their customer base and a healthy uptick in betting across the US states. This serves as a testament that customer demand is as strong as ever, both in sports betting as well as the daily fantasy player sphere. As we move forward, the company is pleased with the opportunity to collaborate with the league through NBABet, a platform where fans come first.
Ema Howe, president, and CEO at FanDuel believes their partnership with the NBA is the cornerstone of its years-long success, moving the bar of what is possible when a professional sports league joins forces with a sports gaming operator. At the same time, FanDuel is proud to announce their partnership with NBPA, thus giving them the right to feature NBA player imagery across their branded platforms, social media, apps, and broadcast channels.
To promote responsible gaming, NBA will be working with DraftKings and FanDuel to educate the public via social media, public service announcements, public advocacy, and in-app measures.
