When most real estate agents enter into the industry, the last thing they think about is adding communication skills, business skills, and knowledge of psychology to their list of essential expertise.
But, over time, you come to realize that what sets successful and prestigious agencies like Malta Sothebys Realty apart is the fact that their agents have mastered these skills.
You see, the difference between a good real estate agent and an excellent one is knowing how to manage your network with savvy, and developing productive relationships in the real estate industry is not as simple as it looks.
The following seven books can set you in good stead to becoming the super-successful realtor that you have the potential to be (not listed in order of preference).
#1: The Miracle Morning for Real Estate Agents
First things first; you need some tools to help you convert your goals and positive intention to something practically viable. The Miracle Morning for Real Estate Agents: it’s Time to Rise and Shine, by Hal Elrod and Michael J. Maher can help you do just that, by offering you strategies on how to start your day differently.
For another perspective on how to manage your time with more discipline, read The Compound Effect by Darren Hardy.
#2: The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
It’s no secret that most, if not all, potential buyers include an online search in their pursuit of the perfect home. However, in a competitive market, you need to know how to increase your online traffic as well as your sales, while winning over more clients. Written by Chris Smith, this book helps you to do just that.
#3: Start with Why: How Great Leaders Inspire Everyone to Take Action
Sometimes finding a simple, practical tool to help you achieve almost guaranteed success is hard to find. In Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek provides his secret to business success. The gist? Establishing why you have the business you do helps clients understand your business better and are more motivated to support it.
#4: The 10x Rule: The Only Difference between Success and Failure
It may sound too good to be true, but in The 10x Rule: The Only Difference Between Success and Failure, Grant Cardone suggests that starting out with the ambition to achieve an income of ten times more than what you are currently earning is the best place to start if you want increase your income exponentially. He offers easy-to-follow guidance for converting these ideals into a reality by goal-setting and overcoming challenges.
#5: Eat People and Other Unapologetic Rules for Game-Changing Entrepreneurs
Sometimes going by the book doesn’t get you anywhere. This is the case that Andy Kessler sets out to make in Eat People and Other Unapologetic Rules for Game-Changing Entrepreneurs. Taking a never-say-die attitude toward business by shirking the conventions may just mean changing the real estate game for you and your clients, leaving your competitors in the dust.
#6: Rejection Proof: How I Beat Fear and Became Invincible through 100 Days of Rejection
Reading this book will provide you with the insights gained by Jia Jiang and is the result of Jiang purposefully seeking out rejection for 100 days. If you want to learn how to overcome rejection that is often inevitable when running your own business, this book is for you.
#7: Grit: The Power of Passion and Perseverance
You’ve heard many times before that hard work is necessary to make your dreams come to fruition. In this book, Angela Duckworth will show you how to strike the delicate balance between passion and perseverance to make your business successful.
Learning the sage wisdom from realtors and businessmen and -women who have experienced ups and downs of forging a path toward business success is a good start toward preparing yourself for being the best realtor on the block.
Other titles to look out for include The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan, and What Got You Here Won’t Get You There: How Successful People Become Even More Successful by Marshall Goldsmith and Mark Reiter. There is no better time like the present than to transform your dreams into reality.
