The world of digital marketing and e-commerce is a complex one. While many people think it only takes a fancy website to generate sales, a professional digital marketer or SEP expert will tell you that converting potential leads into customers is a tough job. Not everyone youre targeting will end up buying from you. Studies say that if you manage your SEO marketing strategies properly, your conversion rate can go as high as 14.6%. So what are some of the SEO tips and tricks you need to know for a good conversion rate? Our list is here to guide you!
1. Use social media
Nowadays, everyone is addicted to social media. Platforms like Facebook, Twitter, and Instagram have become the latest rage. In order to drive your business forward, make proper use of social media. Promote your business and products on these sites to gain attention from the audience.
2. Prepare good content
Adding proper content to your website can change the entire game. No matter how fancy your site looks, if it doesnt have quality content, people will not be interested. Write catchy captions, creative content, and interesting blogs. Make sure the content resonates with your customers and convinces them to buy your products.
3. Filter your leads
You might be getting hundreds of leads every day but are all of them going to be your target audience? Most definitely not. Any reputed SEO agency will tell you that its necessary to filter your leads and target the right kind of audience. Only choose the ones that will truly be beneficial for your business and generate some revenue.
4. Conduct regular follow-ups
After filtering your leads, its equally necessary to conduct regular follow-up sessions with them. This will help you to stay in touch with your target audience and build a strong connection. Dont stop communicating after sending just one or two emails. Keep offering them discounts, demo calls, or other offers. However, you dont have to keep bombarding them with constant emails or calls but make sure to stay connected.
5. Make more video content
People often get tired of reading long advertisements paragraphs and tend to scroll past them. In order to truly capture their attention, generate more video content. Videos are attractive, short, and easy to follow. If you pair these videos with subtitles, that will be even better. Make sure the videos are short enough and rely on all the relevant information regarding your brand and services. The more people watch your videos, the more theyll be tempted to buy.
6. Use long-tail keywords
People generally type long phrases in order to get more specific results on the net. For example, instead of just typing pet food, someone is much more likely to type best cat food in Australia on Google. So make sure you make use of long-tail keywords and phrases. These keywords greatly impact your SEO and promote conversion rate, thanks to the specific inputs. Companies that use more long-tail keywords gather more customers from leads.
7. Build an SEO strategy
Your website wont generate enough customers if you dont have good SEO strategies. SEO is what runs e-commerce nowadays. Its important to get in touch with a certified SEO agency that will guide you through the various technical processes. The better your strategies are, the faster youll rank up on Google. Keep things like the page URL, page title, and internal links in mind. Build an effective SEO strategy with the best digital marketing services.
8. Note the page loading time
The page loading time is an essential metric for both your SEO and conversion strategies. If your page takes a long time to load, your customers will grow impatient and search for alternative websites. Even search engines like Google tend to disregard web pages that have slow loading times. A maximum of 3 seconds is considered to be fine by Google for any website.
9. Do email marketing
Even though there are many new methods of communication nowadays, email marketing still remains a top priority for many businesspeople. Connect with your consumers via emails and keep them up-to-date with the latest news and discounts on your products. Ask them to sign up for your newsletter and generate templates to celebrate different occasions with them. Over to you These 9 SEO strategies will greatly help you to convert potential leads into customers. Even though you might not be able to see results instantly, dont lose heart. If you implement these strategies wisely, youll see great results gradually!
