If you’re using PrestaShop as the building environment for your online store, you might have begun to think about ways that you can improve the appeal and performance of your store. Every so often, any website will benefit from an update. For some, this will simply mean uninstalling unused modules, or improving speed performance. For other business leaders, improving the performance of a store will mean thinking about all aspects of performance, from how much time you’re spending on your marketing campaigns, to how much effort you’re putting into content creation and design. Let’s look at some ways to enhance your PrestaShop store’s performance.
Upgrade Design and Content
First, check your PrestaShop design. Does everything still look as modern and professional as when you first customized your template? Customer preferences and expectations can change pretty quickly in the world of Ecommerce. To ensure your design is up to speed, try reading some of the reviews left by your customers, to see if they mention a clunky or outdated website. You can also look at the sites of your competitors to see how yours compares. Remember to check on your content too. The copy and blogs on your website might be a little outdated right now. Improving your content with a quick refresh will help to make your company look more professional and current.
Work on Your SEO and Marketing
The best high-performing website will be able to attract plenty of new and potential customers to your website. With that in mind, take some time to invest in improving your marketing campaigns and ranking opportunities. You can review a guide on the best strategies to boost your PrestaShop SEO rankings and make sure that you’re not missing out on any great opportunities for growth. Remember, there’s more to great SEO than simply finding the right keywords. You’ll also need to make sure your site is well-structured for SEO, with backlinks to internal pages in your content, and as many external pages linking back to your site from industry authorities as possible. While you’re working on your SEO, you can look into other marketing opportunities too, like social media advertising and email newsletters.
Improve Site Speed and Performance
Speaking of the structure of your website, make sure that everything’s working as it should in terms of speed. Caching can be a great way to improve the overall performance of your website and ensure that customers can access content quickly. You can also look into setting up CDN solutions too. Go into the admin panel on your PrestaShop store and look at the “CCC” options available for compressing, caching, and CDN performance. This will allow you to access things like smart caching, minified HTML and compression for JavaScript all at once. Test the speed of your website with online tools to ensure that your efforts have a positive impact and watch to see whether your company’s performance improves with greater speed. Many customers will simply abandon your website if the pages don’t look quickly enough.
