Gillette Faces Backlash After Promoting Body Positivity with Photo Post

Gillette has been stirring a lot of controversy lately. First, there was their toxic masculinity ad. Now, they’re doing it again – with this body-positive post on Twitter:


The company immediately faced a backlash from Twitter users in spite of the inspiring message.

The photo features Anna O’Brien, a plus-size model, TikTok star with over one million followers, and Instagram influencer with over 300,000 followers. She’s also the author of A Life Full of Glitter: A Guide to Positive Thinking, Self-Acceptance, and Finding Your Sparkle in a (Sometimes) Negative World.

In a recent YouTube video, O’Brien addressed the controversy, saying, “Why does nobody discuss how weird that is, that someone’s so obsessed with another person’s body that they have to make it their mission that everybody knows how they feel about that body. It’s weird when you think about it. It’s really bizarre.”

Body Positivity in New Orleans: Self Love in a Society of Self Loathing

O’Brien had plenty of defenders on Twitter as well, including Gillette.

Interestingly, one thing the naysayers seem to have ignored is the fact that O’Brien regularly posts about her fitness activities, including swimming, running, yoga, pole dancing, and more. She’s been a brand ambassador and model for several fitness brands, including K-Deer and Academy Sports + Outdoors.

View this post on Instagram

Just checking in to say something I was reminded of today. Every new year I buy myself a new work out outfit- shoes, socks, tank, jacket, leggings, bra- the works. At this point it's habit, but I was reminded why today. For exercise to become a habit, you must treat it as something you love to do and eventually it will be. For me, when I go somewhere I'm excited about, I dress up. I painstakingly plan my outfit. So when I started working out I treated gear in the same way. I bought pants and shoes I desperately wanted to wear, so on the days I felt like I couldn't or didn't want to go on I would have a reason to. It sounds stupid, but it's totally true. I remembered that today as I got giddy to wear my new @nike tank (they offer plus size now!!!!). I literally laid my gear out last night-so excited for the mornings workout. I haven't felt that pumped to work out in awhile. So as some of you tackle new fitness goals in 2017, I hope you find your own special way to be excited about moving more this year✌🏻. #nike #plussize #selflove #fitspo #fitness #newyear #atx

A post shared by Glitter (@glitterandlazers) on

O’Brien was recently in New Orleans, shooting images for a lookbook. You can hear her story about how she was pranked by TSA at the New Orleans airport at the video below (skip to 11:35).


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