At a time when most companies are jumping on the cannabis legalization bandwagon, CBS is taking a step backward.
Cannabis and marijuana investment firm Acreage Holdings was willing to pay up to $5 million for an ad spot during the Super Bowl, but CBS turned them down, saying they don’t allow any marijuana ads on the air (in spite of cannabis now being legal in several states).
The ad shows three people: a boy who uses cannabis to manage his seizure disorder, a grown man who is addicted to opioid medications, and an amputee veteran who uses cannabis to manage his pain after having his leg amputated.
The idea behind the ad is to encourage everyone who sees it to push for medical marijuana to be legalized nationwide at the federal level. So far, it is legal in 30 states, but legalization at the national level is the next big step.
See the ad for yourself, above. What do you think?
Jenn Bentley is a writer and editor originally from Cadiz, Kentucky. Her writing has been featured in publications such as The Examiner, The High Tech Society, FansShare, Yahoo News, and others. When she’s not writing or editing, Jenn spends her time raising money for Extra Life and advocating for autism awareness.