It used to be, many moons ago, that the internal motto of Google – the survivor of the search engine wars – was something widely admired for its awareness and honesty. “Don’t Be Evil,” it said, making light of corporate America’s tendencies towards profits over people and taking a firm public and private stance against it. Then, Facebook came along, privacy and surveillance laws changed, and technology picked up faster than regulation could meet.
Now, their saying is “Do the Right Thing.” A step back?
There is uncertainty as to where this new motto comes from, but I like to imagine that Spike Lee’s film of the same name influenced it. If that is the case, I also take it to be a personal challenge to all, employees and users alike. “Do the right thing” can be anything from passionately throwing a trash can through a window to supporting small local businesses and helping them with their online rankings (and word of mouth). Google is everywhere, and therefore doesn’t need our help, but we can use its system to assist our communities and the shops and stores within.
Saturday, November 24th, from 10 AM to 7 PM, will be Small Business Saturday, a national Shop Small and Stay Local initiative to bring about encouragement, advocacy, and education to consumers across the Greater New Orleans area. A festive atmosphere will surround shoppers as special deals and prices will be made available from specialty boutiques, restaurants and more.
Businesses participating will include but not be limited to:
- D4 Tabletop Gaming Cafe
- Ale on Oak
- Southern Rep Theatre
- Blue Cypress Books
- Freret Street bike shop
- New Orleans Costume Center
- Coast Roast
- Little Brown Basket
- NOLA Beaux Ties
- Roux Carre Makers Market
Feel free to contact MaryAnn of Stay Local at 504-252-1259 or firstname.lastname@example.org for more information.
New Orleans has a plethora of startups and small shops, with eclectic products and services. Do the Right Thing, come on down, learn about new and old stores, and spread the word. It ain’t evil – it’s actually quite good.
Bill Arceneaux has been an independent writer and film critic in the New Orleans area since 2011, working with outlets like Film Threat, DIG Baton Rouge, Crosstown Conversations, and Occupy. He is a member of the Southeastern Film Critics Association and is Rotten Tomatoes approved. Be sure to check out his fantastic film reviews and other articles here.